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Fry Excavating


Fry Excavating desired a logo that would highlight their fleet of vehicles and lure in new customers. Neon green was used in contrast to dark blue to make a dramatic, distinctive design that had an immediate effect.

  • Brand Analysis

  • Inspiration Board

  • Primary + Secondary Logo Design

  • Typography Selection

  • Color Palette

  • Business Cards

  • 3D Brand Mockups

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