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Leslie Fernandez Photography


South Florida-based lifestyle photographer Leslie Fernandez came to Collette Collabs asking for a new website. We chose to start over and rebrand her company. To convey her emotionally charged vision, we used rich earth tones when selecting the color palette. Her prior logo was a sunflower, which was her favorite flower, therefore I updated it to look more contemporary. Without the aid of a photograph, the priceless moments that slip from our memories are symbolized by the petals floating away.

  • Re-Brand Analysis

  • Inspiration Board

  • Primary + Secondary Logo Design

  • Submark

  • Typography Selection

  • Color Palette

  • Web Design

  • 3D Brand Mockups

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