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Frankie Barlowe


Frankie Barlowe is a fitness instructor who is passionate about helping people achieve their health and wellness goals. She believes that fitness is not just about physical strength, but also mental toughness and self-confidence. The logo for Frankie Barlowe's fitness brand is designed to reflect her passion for fitness and her approach to helping people achieve their goals. The use of bold and bright colors such as turquoise and purple symbolizes energy, vitality, and motivation. The letters F and B in the logo are shaped like a kettlebell, which is a commonly used piece of equipment in fitness training. The kettlebell symbolizes strength, power, and endurance, which are all important aspects of fitness. The design is simple yet effective, conveying the brand's message of strength and empowerment.

  • Brand Analysis

  • Inspiration Board

  • Primary + Secondary Logo Design

  • Typography Selection

  • Color Palette

  • Business Cards

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