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Consequential Flowers is an early-stage tech platform that helps young people in their 20s and 30s expedite their development of self-leadership. Consequential Flowers is creating a mathematical effect model called "BloomRadius," for which they have filed a trademark application. A BloomRadius calculates the beneficial influence that an individual or organization has on other people, events, and trends. Bright pink was chosen to emphasize the brand's female positivity. As a visual representation of our interconnectedness, the logo features a budding flower and a net design. ​​​​​​​​

  • Brand Analysis

  • Inspiration Board

  • Primary + Secondary Logo Design

  • Typography Selection

  • Color Palette

  • 3D Brand Mockups

  • Web Design

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